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Internal Marketing as a CSR Strategy Within the Company
Puttnerová, Žaneta ; Petříčková,, Iva (referee) ; Putnová, Anna (advisor)
This diploma thesis focuses on the application of the concept of social responsibility in business practise of the companies Sanofi-aventis, s.r.o., MSD IT Global Innovation Center s.r.o. Heineken Česká republika, a.s. This application is based on mentioned theoretical foundations and qualiative research. The thesis also analyzes and evaluates the implementation of CSR strategy of internal marketing in chosen companies. The aim is to suggest activities to effective application of internal marketing strategy for these companies.
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Comparison of CSR Concepts in selected Companies
Kopečková, Barbora ; Králíková, Alena (referee) ; Putnová, Anna (advisor)
This diploma thesis focuses on the application of the concept of social responsibility in business practice of the companies ČSOB, a. s., Raiffeisenbank a. s. a Tesco SW, a.s. This application is based on mentioned theoretical foundations and qualitative research. The thesis also analyzes and evaluates the implementation of CSR strategy in chosen companies. The aim is to suggest activities to effective application of CSR philosophy for these companies.
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Návrh strategie společenské odpovědnosti pro Turistické informační centrum v Brně
Konečná, Julie
Konečná, J. CSR strategy for the Tourist Information Centre in Brno. Bachelor thesis. Brno: Mendel University, 2023. This Bachelor thesis deals with the topic of corporate social responsibility. Its aim was to design an appropriate socially responsible strategy for the municipal contribution organization TIC BRNO. The work is divided into a theoretical and practical part. The theoretical part is based on domestic and foreign literature. The practical part is based on a qualitative data collection, carried out in the form of a structured interview with a representative of TIC BRNO. Based on the information gathered, the CSR strategy was formulated together with particular step of implementation that will help TIC BRNO to improve awareness of social responsibility in the organization and increase the level of engagement in this area.
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Corporate social responsibility of public media service: analysis of strategy of Czech Television
Krausová, Kateřina ; Trampota, Tomáš (advisor) ; Křeček, Jan (referee)
The aim of the thesis is to explore corporate social responsibility strategy of public media services. The research method endorsed is a case study of Czech Television that combine a multiple source of data such as official documents, archive records and informal interviews. The analysis points out the influence of institutional conditions and stakeholders, describes particular CSR initiatives and the way communication strategies of Czech Television are working. The thesis offers an analytical model which at the same time is describing the functioning logic of CSR strategy in public media services and can be used for further research on CSR in general. Powered by TCPDF (www.tcpdf.org)
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Internal Marketing as a CSR Strategy Within the Company
Puttnerová, Žaneta ; Petříčková,, Iva (referee) ; Putnová, Anna (advisor)
This diploma thesis focuses on the application of the concept of social responsibility in business practise of the companies Sanofi-aventis, s.r.o., MSD IT Global Innovation Center s.r.o. Heineken Česká republika, a.s. This application is based on mentioned theoretical foundations and qualiative research. The thesis also analyzes and evaluates the implementation of CSR strategy of internal marketing in chosen companies. The aim is to suggest activities to effective application of internal marketing strategy for these companies.
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Comparison of CSR Concepts in selected Companies
Kopečková, Barbora ; Králíková, Alena (referee) ; Putnová, Anna (advisor)
This diploma thesis focuses on the application of the concept of social responsibility in business practice of the companies ČSOB, a. s., Raiffeisenbank a. s. a Tesco SW, a.s. This application is based on mentioned theoretical foundations and qualitative research. The thesis also analyzes and evaluates the implementation of CSR strategy in chosen companies. The aim is to suggest activities to effective application of CSR philosophy for these companies.
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Analysis of the CSR strategy in a particular firm
Martincová, Alena ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This thesis deals with Corporate Social Responsibility. The theoretical part focuses on familiarization with the concept of CSR and on approach to this concept at global, European and national - Czech - level. Presentation of particular CSR activities, their implementation in the company and the subsequent measurement and reporting are also included in this part. The practical part is orientated on the company Skupina CEZ. There is company's profile, analysis of the CSR strategy and research. The research objective is to determine how the Czech public is informed about the CSR activities of Skupina CEZ.
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